The Lego Group announces plans to invest up to USD 400 million to focus on a “range of social and environmentally focused actions”. The next step for them is to begin to phase out single-use plastic bags from Lego boxes.
“We cannot lose sight of the fundamental challenges facing future generations. It’s critical we take urgent action now to care for the planet and future generations. As a company who looks to children as our role models, we are inspired by the millions of kids who have called for more urgent action on climate change. We believe they should have access to opportunities to develop the skills necessary to create a sustainable future. We will step up our efforts to use our resources, networks, expertise and platforms to make a positive difference,” said the Lego Group CEO, Niels B. Christiansen.
Christiansen also said that Lego has received many letters from children about the environment asking them to remove single-use plastic packaging. They have also been “exploring alternatives” for passion and ideas from children.
“Several prototypes made from a range of different sustainable materials have so far been tested with hundreds of parents and children. Children liked the paper bags being trialled in 2021 as they were environmentally friendly and easy to open,” said Lego in their press release.
Besides more sustainable packaging, Lego’s USD 400 million investment will also focus on making mostly eco-friendly plant-based bricks by 2030. Their 2019 Treehouse set featured pieces made from sustainable materials sourced from sugarcane. Lego also plans on being carbon neutral by 2022, and will continue to work with numerous organisations such as the Ellen MacArthur Foundation, UNICEF and Save the Children.
“At a time when the world is facing numerous challenges, companies must take action to create a lasting positive impact on the environment and society. No one can do it alone. I urge companies, governments, parents, children and NGOs to continue to join forces to create a sustainable future for our children, the builders of tomorrow,” said Christiansen.