Meta has announced a new feature called “Incognito Chat with Meta AI”, which it claims enables completely private conversations with AI on WhatsApp and the Meta AI app.
According to Meta, the new feature is built on its “Private Processing” technology and is designed to ensure that conversations remain inaccessible to anyone else, including Meta itself.
The company said current “incognito-style” AI modes offered by other apps may still allow providers to see incoming questions and outgoing responses.
In contrast, Meta claims its Incognito Chat is designed so that no one can read your conversation, not even Meta themselves.
Meta added that when users start an Incognito Chat with Meta AI, the conversation becomes a private temporary session that only the user can access. Messages are processed in what Meta describes as a secure environment that even the company cannot access.
By default, conversations are not saved and messages disappear automatically after the session.
Meta said the feature is aimed at users who may want to ask sensitive questions or share private information involving finances, personal matters, health, or work-related data with AI tools.
The company plans to expand Private Processing to additional AI features in the coming months. This includes a new “Side Chat” feature for WhatsApp, which would allow Meta AI to privately assist users based on the context of an ongoing chat without interrupting the main conversation.
Meta said Incognito Chat with Meta AI will roll out gradually on WhatsApp and the Meta AI app over the coming months.
You can learn the technical details about Private Processing from Meta’s technical whitepaper published via its AI research portal.
