A month after the iPhone 14 Plus went on sale, we’re continuing to see reports of the larger model’s disastrous sales performance. First, it was reported that Apple cut production of the phone less than two weeks after launch, and now a reliable analyst has said the company will almost entirely halt display shipments for the device next month.
Ross Young said that panel shipments in December is expected to be “close to 0” due to poor demand, even as those for the greater iPhone 14 line will increase by 10% compared to last year for the iPhone 13. This is despite a 9% decline in the overall smartphone market.
Much of this increase is being taken up by the iPhone 14 Pro and Pro Max models, helping to raise the average selling price of the lineup by 10%. That’s thanks to the more expensive models making up 64% of iPhone 14 sales, compared to the 51% share commanded by the iPhone 13 Pro and Pro Max. The jump in Pro and Pro Max demand is causing its own problems, with waiting times stretching to five weeks due to a lockdown at the devices’ primary assembly plant.
As for the iPhone 14 Plus, the lacklustre demand has already led to staggering discounts—during the 11.11 sale, the base 128GB models were being offered at RM4,149, a whopping RM550 off the retail price. Despite this, Apple is pressing on with its big phone strategy, with reports suggesting that it’s already preparing an iPhone 15 Plus.
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