The Coca-Cola company is testing out their first paper bottle for its plant-based drink AdeZ—set to be tested in the market in Hungary for the first time this summer. The prototype is made from a paper shell, but it’s not 100% plastic-free.
“The current prototype consists of a paper shell with a recyclable plastic lining and cap,” wrote Coca-Cola.
However, its goal is to develop a bottle without the plastic liner and to replace it with something that can be recycled as paper. This lines up with the company’s commitment to produce zero waste by 2030.
Coca-Cola first unveiled their paper bottle prototype back in October, saying that it has a “100% recycled plastic closure and liner inside”. But there is no word if their current AdeZ bottles have recycled plastic.
2,000 bottles of AdeZ with its new bottles are scheduled to be released in Hungary in the second quarter of 2021. However, even if these tests go well, paper bottles will be “a niche product for a while yet” according to Fin Slater—digital editor at Packaging Europe magazine.
“Paper bottles are really exciting for packaging innovation geeks like us, but pilot concepts like this have been knocking around for a few years without taking off in a big way… Plastic bottles are embedded in the industry, and in many countries, are widely recycled,” he said.
Coca-Cola was ranked the world’s number one plastic polluter by charity group Break Free From Plastic last year. The company aims to collect back a bottle or can for every one that it sells by 2030.
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