Facebook has just announced a “rebrand” of sorts: the company is now called FACEBOOK. According to them, this is to provide a clearer distinction between the social media app and the parent company, both of which are called Facebook.
“We’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
This comes after Facebook has faced its fair share of controversy. Much of it has been related to data privacy issues, as well as concerns over its planned digital currency, Libra.
But put aside the serious issues for a bit—the best part about the rebrand has been the responses, which have provided us with some genuinely laughable moments. Have a look:
Sometimes, less is more, which Twitter CEO Jack Dorsey has also alluded to:
All that aside, Facebook also says that it will continue to update its apps with a “from Facebook” line, which will, of course, be spelt in uppercase. Essentially, the new logo is a way for Facebook to better communicate their ownership structure towards people and—crucially—businesses who are looking to leverage off their multiple platforms.
But yes, it’s hard not to agree with some of the responses to the rebrand. Couldn’t they have come up with something a little more unique than caps-locking the name? NOPE.
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