Having introduced it for US companies late last year, Twitter’s verification programme for organisations has gone global. This gives them distinguishing features like a gold checkmark and a square profile picture, as well as additional support features.
But getting that prestigious gold tick for your business won’t be cheap. In Malaysia, it will cost RM4,500 per month for verification, and another RM230 per month if you want an affiliate (like a subsidiary brand, a leader, a spokesperson or an employee) vetted as well. These affiliates will appear like any other Twitter user but with a gold checkmark and a small square profile picture of their organisation next to their name.
Getting your organisation verified also gives you access to a dedicated Verified Organisations portal—where you can immediately grant or strip people of their affiliate statuses—as well as a new tab on your profile that lists all of your affiliates. You’ll also gain access to Twitter’s Premium Support, which provides timely support and escalations to issues such as those related to onboarding, removing or adding affiliates, billing or impersonations.
Additionally, verified organisations and their affiliates will receive all the perks of Twitter Blue—which on its own costs RM35 a month—such as the ability to edit tweets and compose longer ones, bookmark folders and fewer ads.
As with Twitter Blue, the cost to get a gold checkmark in Malaysia is broadly similar to the US, where you’ll need to pay USD1,000 per month (around RM4,412) for verification and USD50 per month (around RM221) to add an affiliate. It costs much more in places like Europe and the United Kingdom.
This comes as Twitter announced last week it would begin “winding down” its legacy verification programme—which allowed previously verified governments, agencies, companies and notable personalities were able to keep their checkmarks—starting today.
Under Elon Musk’s leadership, the social media platform is doubling down on its paid verification strategy, going so far as to restrict appearances on its “For You” feed and voting in polls to verified users only starting April 15. Musk ostensibly claimed the move is the “only realistic way to address advanced AI bot swarms taking over,” but the company is essentially forcing individuals and organisations to pay a hefty fee to stay relevant on the platform.
