This post is brought to you by Unifi.
When it comes to being tech-savvy, the younger generation has their parents beat as they have a much easier time learning and using tech. This could be credited to the digital world they were born where they were exposed to tech at every stage of their life.
There are many ways the younger generation takes advantage of the digital world like using the wide reach of social media to become influencers. But one area where they do things much faster compared to their parents is solving problems.
Let’s take the internet as an example since it’s a vital component of the digital world with the younger generation relying on it for their daily routines.
When they experience issues with their internet connection like it not being as fast as it should be, they won’t pick up the phone and call the customer service hotline of their internet service provider (ISP). Instead, they turn to the internet itself for answers and more often than not, it’s to a video-sharing platform like YouTube and TikTok.
Just a quick search for the problem they’re facing on Google, and it returns hundreds of search results showing quick and easy-to-follow guides on how to resolve the issue. On the other hand, the younger generation also has favourite video hosts whom they turn to whenever they face an issue.
If the solution works for them, they are more likely to share the video with their friends, family and followers which is difficult to do with the solution given by a customer service agent. By sharing these videos, other people who otherwise wouldn’t know there is a problem with their internet will be informed and they too can find a fix.
Sometimes, the slow internet speed could just be due to ageing hardware like the router, so the solution will be to replace them. However, with increasing competition within the network equipment segment, there is no shortage of choices. But this makes choosing the right and best router a challenge as there’s a fear of messing up.
The tech-savvy younger generation, thanks to platforms like YouTube and TikTok, is better informed of the things to look out for when making choosing the right router for their needs. Relying on reviews and opinion videos, they know what routers to avoid and which ones to shortlist.
Even if they don’t watch tech videos, they can turn to social media because there’s always someone who will have the answer. You might have done something similar when asking for recommendations on a product or asking if anyone has experience with a specific issue.
Social media is also how the younger generation receives the daily news because it’s the fastest way information travels today. If there’s a disruption with the internet, users on social media will share about it and within minutes, the news can go viral. Online sites like SoyaCincau.com will further catalyse the spread by covering the breaking news.
Previously, your parents would call the customer service hotline, wait in a queue for their turn to speak with an agent, and then get an update, that is if the agent has already been informed of the situation.
As such, ISPs like unifi have created social media accounts so they can speak directly with their customers and keep them informed of the latest updates and notices. If you’re an unifi customer, you can follow them on Facebook, Twitter, Instagram and TikTok.
Unifi understands how important the internet has become in everyone’s lives, especially the younger generation who use it to stream video, play online games with their friends and stay connected with their loved ones.
So, if you experience internet service disruptions in your area, unifi promises to have your internet service up and running within 24 hours of receiving the report.
Should they fail to meet the deadline, eligible unifi customers will be compensated with an RM50 billing rebate. This gesture is to show customers their commitment to restoring internet connectivity as soon as possible.