The recently concluded 12.12 online sale is one of the biggest of the year. If you’re wondering which smartphone brand was the most popular, both Lazada and Shopee have revealed their top 5 list for both Malaysia and Southeast Asia.
For the Malaysian market, Xiaomi is listed as the top seller for both eCommerce platforms. According to Xiaomi, they had sold a combined total of over 46,000 smartphones in a single day in Malaysia. The Poco M3 which was offered for as low as RM499 was their best selling phone with over 25,000 units sold on Lazada alone.
On Lazada Malaysia, the best-seller list continues with Samsung taking 2nd place, followed by Oppo, Realme and Huawei. On Shopee Malaysia, Realme takes the #2 spot, followed by Oppo, Vivo and Samsung.
For the Southeast Asian region, Xiaomi also takes the #1 spot overall for both Lazada and Shopee, while Samsung is #2 for both platforms. On Lazada, Infinix is ranked #3, followed by Realme and Oppo. Meanwhile on Shopee, Realme is the 3rd best selling brand followed by Oppo and Vivo.
According to IDC’s Q3 2020 numbers, Xiaomi is currently the #3 smartphone brand and they have overtaken Apple with a shipment of 46.5 million units in the last quarter. They currently command a market share of 13.1%, which is just right behind Huawei at 14.7% and Samsung at 22.7%.