Good news Kuala Lumpur, Uber is rolling out upfront fares when you request uberX rides in our nation’s capital city.
Uber’s upfront fares isn’t a particularly new feature as the company has been gradually rolling it out worldwide. Our neighbours in Singapore got in in August and now it’s our turn.
Upfront fares basically mean that riders will now know how much their ride will cost before even requesting for an Uber. Simply input your destination and the application will calculate a fixed fare based on factors like time, distance and traffic. It will even take Surge pricing into account, only instead of telling you that it’s surging, it will simply display the total price.
This is done through Uber’s dynamic pricing that’s currently being used. The only difference is that you now have a fixed price upfront so you can immediately decide whether you want to take Uber or otherwise.
Although this new fare is fixed, Uber maintains that if a user alters a trip route or makes significant changes to their destination, the fixed fare may not be honoured. The company says that users will be notified of a fare change a few points before and during the trip.
Upfront fares already exist in Uber’s rival ride-sharing service Grab, where fares are fixed once you select a destination. What do you guys think of Uber’s move to introduce this feature now? Will you be more inclined to take Uber rides now? Let us know in the comments below.