Nestle and Google are partnering up to stick YouTube on KitKat wrappers

Google and Nestle have partnered up in the past, lending the name of the popular snack to the Android 4.4 KitKat OS. To celebrate 80 years of Nestle’s KitKat and 10 years of YouTube they are once again teamed up to slap the “YouTube Break” logo on 600,000 limited edition wrappers.

It isn’t the first time for Nestle do have limited edition KitKat wrappers either, as they did something similar when Android 4.4 was released.

This is only a small part of the “Break” campaign that Nestle is running, with both brands realizing that based on consumer insight that a lot of the people who love KitKat also generally love YouTube. Nestle has another 72 plans in the works for the entire campaign, while Google has set it up so that people who are searching “YouTube my break” after saying the “OK Google” command to their phones will be shown a list of trending videos of the day on YouTube.

The whole idea is for people to be able to make the most of their breaks. Sadly we won’t be getting a piece of the action because the campaign is going to be in the UK only, but check out the video below to see how it works.