BTS joins forces with YouTube to issue a YouTube Shorts dance challenge, named after their single “Permission To Dance” which was released earlier this month. From July 23 to August 14, fans will be able to recreate the core dance moves from the accompanying music video in a 15-second YouTube short that can be done within the YouTube mobile app.
Participants should upload their shorts with the hashtags #PermissiontoDance and #Shorts, to stand a chance of being featured in compilation video consisting of BTS‘ favourite Shorts from the challenge.
To provide additional inspiration, BTS has uploaded a Short so that fans can take a closer look at the choreography that was first seen in the music video. The dance moves that make up this challenge are actually “International Sign” gestures that represent peace, dance and joy .
This YouTube Shorts challenge gives YouTube a major advantage over its competitors TikTok and Instagram Reels, as BTS is currently one of the biggest musical sensations on the planet right now.
YouTube Shorts allow users to upload short videos of up to 60 seconds while being able to add text and captions and they can also “remix” other videos and shorts, similar to TikTok and Instagram Reels.
Users also have the freedom to sample audio from a myriad of videos all across YouTube, as well as access to a large library of music catalogues from over 330 labels and publishers.
The music video for the Permission to Dance single, which features songwriting credits from Ed Sheeran garnered 180 million views on YouTube to date, and landed BTS their fifth entry on YouTube’s top 10 biggest 24-hour music debut list of all-time.
BTS is also part of the top 5 most-viewed artists this year so far, and has amassed over 10 billion views on YouTube in the past 12 months alone. Their Official Artist Channel yields 54 million subscribers, making them the third-most subscribed artist on YouTube.
As a testament to their prominence in the entertainment world, BTS has partnered with a many brands including McDonald’s, Samsung, and they’ve even danced with robots from Boston Dynamics.
Youtube Shorts beta is now available in Malaysia. Initially selected users were able to
YouTube Shorts beta is now available in Malaysia. Initially available to selected user, it appears that all users are able to record and upload Shorts on their mobile phones, and may also watch Shorts via a dedicated tab on the main YouTube timeline.
