• 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Search
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Menu
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Search
Close
Home Digital Life

We have no idea why Apple would do ASMR ads, but they did it anyway

  • BY Nic Ker
  • 8 August 2019
  • 3:30 pm
  • Comment
Share on FacebookShare on Twitter

Apple has always done things their way, if most people are to be believed. Whether it’s a proprietary port, or equipping their smartphones with HD displays while other similarly priced smartphones are pushing higher resolutions, they’ve always been different.

So, I suppose it isn’t really that much a surprise that Apple has released a series of ASMR videos that are shot on the iPhone XS and XS Max. Well, Apple did give an explanation of sorts:

“ASMR, shot and recorded on iPhone, to relax wherever you are.”

Let’s forget about logic for a second, and sit back and enjoy Apple ASMR: Season 1:

We don’t know if “Shot on iPhone XS and iPhone XS Max” means that the audio track was recorded on an iPhone, although the video appears to have been shot on the iPhone models mentioned (Both the iPhone XS and XS Max can record audio in stereo).

However, it must be noted that the videos do sound alot better (with a more pronounced ASMR effect) when headphones are plugged in, which could have been Apple’s intention all along—to advertise their headphones—I didn’t use AirPods, though. The videos, shot on the iPhone XS and XS Max, do look stunning at 1080p, so perhaps that’s also part of what Apple is trying to showcase in the video.

“Additional software and professional hardware used.”

So what do you think Apple’s disclaimer above means? Do let us know in the comments section.

Editor’s note: The article has been edited to add some additional thoughts.

Tags: AdsAppleASMR
Nic Ker

Nic Ker

POPULAR

sooka’s Gilerrr Streaming Challenge Draws 273 Participants, Clinches Malaysia Book of Records Title

December 5, 2025

BOMBA investigating fire involving two EVs parked at home

December 19, 2025

We have no idea why Apple would do ASMR ads, but they did it anyway

August 8, 2019

U Mobile Unbeatable Phone Sale: Travel with FREE Global Roaming Across 60+ Destinations

December 10, 2025

Perodua Traz: B-segment SUV with 1.5L engine and 471L boot, priced from RM76,100

December 17, 2025

JPJePlate: Is the Malaysian flag printed wrongly on EV plates?

December 12, 2025

Copyright © 2025 · SoyaCincau.com
Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER

Copyright © 2025 · SoyaCincau.com – Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER