• 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Search
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Menu
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Search
Close
Home Digital Life

We have no idea why Apple would do ASMR ads, but they did it anyway

  • BY Nic Ker
  • 8 August 2019
  • 3:30 pm
  • Comment
Share on FacebookShare on Twitter

Apple has always done things their way, if most people are to be believed. Whether it’s a proprietary port, or equipping their smartphones with HD displays while other similarly priced smartphones are pushing higher resolutions, they’ve always been different.

So, I suppose it isn’t really that much a surprise that Apple has released a series of ASMR videos that are shot on the iPhone XS and XS Max. Well, Apple did give an explanation of sorts:

“ASMR, shot and recorded on iPhone, to relax wherever you are.”

Let’s forget about logic for a second, and sit back and enjoy Apple ASMR: Season 1:

We don’t know if “Shot on iPhone XS and iPhone XS Max” means that the audio track was recorded on an iPhone, although the video appears to have been shot on the iPhone models mentioned (Both the iPhone XS and XS Max can record audio in stereo).

However, it must be noted that the videos do sound alot better (with a more pronounced ASMR effect) when headphones are plugged in, which could have been Apple’s intention all along—to advertise their headphones—I didn’t use AirPods, though. The videos, shot on the iPhone XS and XS Max, do look stunning at 1080p, so perhaps that’s also part of what Apple is trying to showcase in the video.

“Additional software and professional hardware used.”

So what do you think Apple’s disclaimer above means? Do let us know in the comments section.

Editor’s note: The article has been edited to add some additional thoughts.

Tags: AdsAppleASMR
Nic Ker

Nic Ker

POPULAR

We have no idea why Apple would do ASMR ads, but they did it anyway

August 8, 2019

Genting Highlands Road Charges begin 28 May, here are the official rates

May 26, 2026

Prasarana to introduce tap-in and tap-out with credit cards and QR payments for MRT, LRT and Bus Rides

May 22, 2026

Xiaomi 17T series with 5x optical zoom launching in Malaysia on 28 May

May 24, 2026

Poco Pad C1 launched in Malaysia, priced from RM549: Budget tablet with 9.7″ screen, 7,600mAh battery, Snapdragon 6s 4G Gen 2

May 22, 2026

SoyaCincau x Dongfeng Pop Up EV Clinic: Track Edition 2026: Chase a podium or cruise with friends; we’re opening the grid to everyone

May 13, 2026

Copyright © 2025 · SoyaCincau.com
Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER

Copyright © 2026 · SoyaCincau.com – Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER