Realme 10 Pro Coca-Cola Edition Malaysia: Coke-branded midrange phone priced at RM1,399

At last, we finally have official details of the Realme 10 Pro Coca-Cola Edition in Malaysia. We’re one of just five countries globally to get the customised midrange smartphone after India, Philippines, Thailand and Indonesia, and it comes with prominent branding of the world’s most popular carbonated beverage—one that permeates every facet of the device.

Realme 10 Pro Coca-Cola Edition Malaysia pricing and availability

As expected, there’s a slight premium to get your hands on this lucrative collaboration. The Coca-Cola Edition is priced at RM1,399, RM100 more expensive than the regular 10 Pro, which costs RM1,299. Online sales will kick off on Realme’s official Shopee and Lazada stores tomorrow, April 13, with physical sales at selected retailers commencing the next day, April 14.

Realme 10 Pro Coca-Cola Edition specs and features

The extra moolah gets you your money’s worth in terms of Coca-Cola logos, starting with the giant cropped script on the asymmetrical black-and-red back. Realme says it has aped the look of the iconic red aluminium Coke cans, right down to the brushing on the silver cursive text, and it shows.

The logo can also be found on the black side rails, while the customised Realme UI 4.0 features a Coke icon pack, unique wallpapers and even a fizzy version of the SuperVOOC charging animation. You can also replace camera shutter sound with the pop of a Coke bottle being opened, and there are fizzing notification sounds and a Coke jingle ringtone, too.

And that’s not all—there’s an exclusive ’80s filter for the 108MP main camera, which continues to feature an f/1.75 aperture; a 2MP depth sensor and a 16MP hole-punch selfie camera are also fitted.

The rest of the spec sheet is identical to the regular 10 Pro, including the Qualcomm Snapdragon 695 chip, 8GB of LPDDR4X RAM, 256GB of UFS2.2 storage and the 6.72-inch FHD+ display (likely an IPS LCD panel) with a 120Hz refresh rate and up to 680 nits of brightness. Realme is touting slim bezels of just 1mm on each side, although the phone still has a noticeable chin at the bottom.

All this is juiced by a 5,000mAh battery that supports up to 33W of SuperVOOC fast charging. Other features include 5G, WiFi 5 and Bluetooth 5.1 connectivity, a 3.5mm headphone jack, a side fingerprint sensor and Android 13 pre-installed.

Last but not least is the special packaging—the phone comes in a box that mimics its back, along with a sticker pack, a numbered card and even a SIM tray eject tool shaped like a Coke bottle cap.