Netflix has introduced a new feature that lets you “super like” something with a Two Thumbs Up button. The button joins other buttons like the one thumb up and the thumbs down button that lets the platform understand your preferences better.
“Members have never had as many great entertainment options as they have right now… Being able to find the shows and movies that you’re going to love is really important. We want to continue to make Netflix the place where it’s easiest to choose something to watch,” said Christine Doig-Cardet, director of product innovation and personalisation experiences at Netflix.
You can already find the Two Thumbs Up button on Netflix. You’re able to find the button on a show or movie’s preview page—with Netflix indicating that the double thumbs up button is for something you “love”. The one thumb up button would be for something you “like”, whereas the thumbs down button is for something you “dislike”.
According to Doig-Cardet, the “super like” feature is introduced in hopes of ending “choice fatigue”. She also says that “users can expect to see more customisation tools and features”.
“It’s a huge part of where we want to invest—providing those mechanisms to give more of the control back to the user to help tailor their experience to their personal taste,” Doig-Cardet continued.
In 2017, Netflix replaced its five-star rating system with the more simplified thumbs up and thumbs down buttons. The company started adopting it after they observed “over 200 percent more ratings were logged” during the test phase.
“What’s more powerful: you telling me you would give five stars to the documentary about unrest in Ukraine; that you’d give three stars to the latest Adam Sandler movie; or that you’d watch the Adam Sandler movie 10 times more frequently?” said Netflix vice president of product Todd Yellin in 2017.
There’s a lot I can say about that statement. It explains why there are so many Adam Sandler features on Netflix, and that Netflix only really cares about how often users watch something rather than the quality of the content. But I’m not holding that against them.
The Thumbs Up button gives the simple rating system a bit more depth, at least. There’s a difference between casually enjoying something on the platform and watching something that changes your life. I also wouldn’t mind a Two Thumbs Down button—you know, for those many Adam Sandler movies Netflix churns out every year (just kidding!).
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