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Home Digital Life

TAG Heuer is releasing an exclusive Super Mario smartwatch in partnership with Nintendo

  • BY Nickey Ross
  • 13 July 2021
  • 6:19 pm
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In an unlikely move, TAG Heuer has announced that it will be joining forces with Nintendo to release a limited edition Super Mario-themed watch. This collaboration is certainly unconventional as Super Mario is a lighthearted, bubbly video game which can be seen as the antithesis to TAG Heuer.

Source: TAG Heuer

TAG Heuer’s website has posted a clock counting down to July 15th, 10am ET (10pm local time), which implies that the watch will be officially launched in 2 days. 

A watch like no other!#Nintendo’s iconic character, Mario, is taking over the TAG Heuer Connected with a new limited edition timepiece in a daring, creative style.

Discover more about the new #TAGHeuerConnectedxSuperMario at: https://t.co/mwwHGMca6R#SuperMario @NintendoEurope pic.twitter.com/0R8A7KV9uS

— TAG Heuer (@TAGHeuer) July 13, 2021

The exclusive Super Mario timepiece is a TAG Heuer Connected smartwatch, which features Google’s Wear OS that allows Google Play store access, as well as proprietary Golf and Sports apps. 

Source: TAG Heuer

The bezels of the limited edition watch contain the iconic Super Mushroom, the Pipe and the Super Star. The crown of the luxury smartwatch is engraved with a red Mario “M” symbol in red lacquer, as an homage to everyone’s favourite video game plumber. 

Source: TAG Heuer

The watch also comes with two interchangeable straps, namely a red rubber version and a black leather on red rubber variant, also as a way of paying tribute to Mario. 

The limited edition smartwatch is seemingly aimed at users who monitor their daily steps, as it unlocks new animations every time a step goal is reached. Plus, users get to switch between fun Mario-related watch faces.

Source: TAG Heuer

There is no word on the pricing of the TAG Heuer x Super Mario watch yet, but we are sure it’s going to be costly. To get exclusive access to the limited release, users can register here.

[SOURCE, IMAGE SOURCE, 2]

Related reading

Almost RM10K for a Tag Heuer smartwatch? I don’t think so
TAG Heuer partners up with Google and Intel to launch its first smartwatch
Nintendo reveals Super Mario-themed Switch console, and it’s pretty neat
Tags: NintendoSuper MarioTAG HeuerTAG Heuer Connected
Nickey Ross

Nickey Ross

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