Fitbit introduces the Minions edition of their Ace 3 smartwatch for kids

Are Minions still the big thing for kids? Well if they are for yours, they might go bananas for the new special edition of the Fitbit Ace 3 smartwatch. The watch features Minions-themed designs and colours in addition to its activity and sleep-tracker features.

“Introducing Illumination’s Minions to the Ace family brings fun, new Minions inspired features that weave in even more personality and surprises into the Fitbit experience for families and kids, keeping them moving and happy alongside their favourite on screen characters,” said Alison Ross Powers, Head of Global Strategic Partnerships for Fitbit at Google.

The Fitbit Ace 3 includes an activity and sleep-tracker that lets parents track their kid’s activity levels and their sleep patterns. It also boasts up to 8 days of battery life, is water resistant up to 50 meters so kids can go swimming, as well as a 20 percent brighter screen.

But the special Minions edition of the Ace 3 includes Minions-inspired accessory bands and a new interactive Minion clock face. The clock face allows kids to become the Minions’ latest “boss” as the expressive character runs, dances, skateboards and swims—encouraging kids to get moving and work towards their activity goals.

Minions-themed activity badges will also be available soon. Once earned, the badges will act as glowing signs of pride in your or your kids’ profiles in the Fitbit app, and serve as a reminder to keep chasing daily activity goals.

Fitbit Ace 3 Special Edition: Minions will be available to get at fitbit.com, at Harvey Norman, and Fitbit’s official stores on Lazada and Shopee from 7 June 2021. It will retail at RM328. Additional Minions-engraved silicone accessory bands—compatible with all Ace 3 devices—will also be available soon for RM98 on Despicable Blue and Mischief Black.

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Dzamira Dzafri