Samsung partners with Danish textile brand Kvadrat to create Samsung’s latest accessories for the Galaxy S20+ and Galaxy Watch Active2, and it follows the sustainable practice of upcycling.
Upcycling is the process of transforming end-of-life products into new material. The Kvadrat brand, which acquired the European Union’s Ecolabel certification, follows the sustainable practice of upcycling by transforming end-of-life plastic bottles into recycled polyester yarns.
The Galaxy S20+ phone case line is made up of re-purposed 500ml plastic bottles that are melted and reformulated into the yarns. With this yarn-making process, one plastic bottle can be repurposed to produce 2 Galaxy S20+ phone cases.
The process helps to reduce the number of plastic bottles found in landfills, and are produced in a way that reduces the amount of carbon dioxide emitted during manufacturing.
Below is a very handy infographic made by Samsung showing the step-by-step process, from plastic bottle to phone case:
In addition to the Galaxy S20+ cases, Samsung will also be releasing straps for the Galaxy Watch Active2 made out of Kvadrat textiles and other sustainable materials.
Reportedly, there are currently a million plastic bottles are bought around the world every minute, and even now there is a huge problem with the pollution footprint of drinks firms.
Last year, Samsung announced a partnership with the UN Development Programme to support the Sustainable Development Goals, which addresses the fight for climate action.
Along with this initiative, Samsung also states in their press release:
Samsung is looking to not only promote sustainable product cycles but also to provide users with more options than ever when looking to make eco-friendly choices for the future.
The Kvadrdat cover for Galaxy S20+ is available in Malaysia with a retail price of RM149, in grey, green and red colour.
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