Chinese New Year is around the corner and naturally brands would like to take the opportunity to connect with their audience, Apple is not different. In conjunction with the festive period the company has released a delightful and heart-warming story about a son’s journey to the big city and a mother’s love that knows no bounds.
It is a story that you must watch all the way to the end. I don’t want to give too much away but those who have a ‘kampung’ will understand exactly what it feels like to go back to the big city.
The video ends with a wonderful little note: The taste of home will always bring us back.
What is more interesting for me is the work that goes on behind the camera. While there may be other phones that can arguably, take better pictures, the iPhone XS is a powerhouse when it comes to videos thanks to its 4K capabilities, superior detail and colour reproduction, and image stabilisation.
The film is directed by critically acclaimed Chinese director Jia Zhangke and it is certainly inspiring to see what a master can do with his craft even with a seemingly simple tool like a smartphone.
More info about the short film here (in Chinese).
Zeekr Malaysia has announced the new 2026 pricing for the Zeekr 7X, following the end…
When it comes to choosing a smartphone with the best camera, most people instinctively look…
Tesla has quietly revised the advertised WLTP-rated range for several Model 3 and Model Y…
Tune Talk has expanded access to its revamped Tune Talk app globally, allowing users worldwide…
Maxis has completed the migration of its mission-critical workloads from Amazon Web Services’ Singapore Region…
In addition to the Vigo compact SUV, Dongfeng's EV lineup in Malaysia now also includes…
This website uses cookies.