Apple is opening its second store in Southeast Asia and it’s not going to be in Malaysia. Instead, Apple has identified Thailand, specifically Bangkok, as a key market to focus efforts in the quest for market dominance. The new Apple Store is expected to open its doors on November 10th. The store is located at the Iconsiam Mall in Bangkok. The mall, interestingly, is still under construction.
Aside from selling Apple products, the store will also have a Genius Bar, where Apple product experts known as Apple Genius attend to questions about Apple products on a one-on-one basis. Apple is expecting its Bangkok store to function beyond just being a place where people can buy Apple products. When opened, the store will be able to cater for creative workshops, jam sessions and even school trip visits where children will be able to learn about everything Apple products can help them do, from digital content creation to coding.
The first ever Apple Store in Southeast Asia opened in Singapore last year. The opening is a major milestone for Apple as it marks an official presence in the Southeast Asian market signaling a more targetted push towards the needs of customers within the region. Which begs the question, will Malaysia ever get its own Apple Store? Then again, does it matter?