U Mobile trolls competitors on Valentine’s Day, doesn’t realise that the joke is on them

U Mobile has often positioned themselves as the value leader when it comes to data plans. Their postpaid and prepaid products often undercut their competitors with a huge amount of data which sparks a competitive price war. For Valentine’s Day, the orange telco has tried to do something funny by poking fun at their competitors.

On U Mobile’s Facebook page, they had dedicated Valentine’s Day messages for Digi, Celcom and Maxis. For Digi, they talked about their split weekday/weekend quota while for Celcom, they tried to do a word play with their FIRST postpaid brand. Perhaps, it has something to do with this “fight” from last year. As expected, U Mobile teases Maxis for having “overpriced plans” since U Mobile can offer unlimited options for less than RM100/month.

However, if you look at the comments for these posts, you’ll find users complaining about their network. We don’t deny that U Mobile still gives the best value on paper, but they really need to improve their 4G network quality and coverage. The experience on their network appears to have deteriorated as U Mobile is ending its RAN sharing arrangement with Maxis in phases.

According to the latest OpenSignal report, U Mobile is lagging behind its competitors in 4G speed, latency and availability. The performance of their network is also reflected on YouTube’s Video Checkup.

It’s cool that U Mobile tries to add some element of fun in the telco space but they need to back it up with more substance. The last time U Mobile did something like this was during Christmas in 2016. Unfortunately, they had to pull the videos down after it was clear that not everyone was happy about it.

What do you guys think? Leave your comments down below.