Good numbers and positive results are always nice to see. Investors lap this up but customers not so much. When we pay for a service we can get really demanding and it’s fair to act accordingly because we’re paying.
In the telco segment, things have heated up ever since the whole widest 4G LTE population coverage issue stroked the flame. A ping pong match developed and there was even an invitation to hold a forum on the State of LTE in Malaysia – which didn’t catch on.
Most recently, we’re seeing a price war between Celcom, Digi and U Mobile with all three throwing the lowest they can to rake in customers before the first quarter comes to a close. The green colour telco opted not to partake as they believe it’s quality that counts.
But now data is King and everyone who uses a smartphone needs their 4G LTE. And we saw that Maxis didn’t take data lightly with revenue coming from a fair amount of data. They’ve also put back RM 1.3 billion to their network and IT infrastructure.
CEO Morten Lundal talks about some highlights including:
Revenue, profit and market share are all in the green
4G LTE population coverage now at 71%
Service revenue is up at RM 8.54 billion (3.8% growth)
Prepaid (RM 4.18 bil) and postpaid (RM 3.66 bil) revenue growth at 6.2% and 2.7%, respectively
Maxis says they’re driven by customer experience though we’d like to hear what their customers have to say. The thing that matters the most is what customers are saying. Numbers tell only one side of the tale.
If you’re a Maxis customer, let us know if you’re happy and feel free to share if Maxis has proactively solved any of your issues in the past in the comments below.
