Categories: News

OnePlus sold over half million smart phones. Targets 1 million units by end year

OnePlus came out from nowhere early this year and it caught the attention of enthusiasts with its high-end flagship smart phone at a very attractive price from under RM1,000. In an interview with Forbes, OnePlus co-founder Carl Pei has shared that the company has so far sold more than 500,000 units and they are aiming for a stretched goal of 1 million by end 2014.

1 million may not sound much compared to Xiaomi’s 19 million units sold to date, but it is still a significant feat for a company that’s unheard of 7 months ago and has just one smart phone model available. According to Carl, their margins are very thin at single digit (USD) per unit and they spend very minimal (just USD300) on advertising. OnePlus hopes that its new accessory and lifestyle products will make up for the small profits from their smart phones in the long run.

Like Xiaomi, OnePlus conducts exclusive online sales which initially started as invitation only and now they have switched to pre-orders. If you’re planning to get an official unit (non-grey import) locally, OnePlus is heading to Malaysia and they are organising their first official fan gathering this Saturday afternoon. Their flagship OnePlus One has already passed its SIRIM certification, which means that it will be on sale very soon.

[ SOURCE, VIA ]

Recent Posts

New Disney+ App Arrives in Malaysia on 7 October: No Price Change But Watchlists Will Reset

Disney+ Malaysia has officially announced that a brand new application will be introduced for local…

50 minutes ago

Oppo Find X10 Pro Max to launch globally with 2nm MediaTek Dimensity 9600 Pro

Oppo has officially confirmed that its next flagship smartphone, the Find X10 Pro Max will…

7 hours ago

Perodua QV-E now available for as low as RM53,499 in conjunction with Malaysia Day

Perodua has announced a special Malaysia Day rebate for its first fully electric offering, the…

8 hours ago

U Mobile and Tencent Cloud team up to develop 5G and AI enterprise solutions in Malaysia

U Mobile has signed a strategic Memorandum of Understanding (MoU) with Tencent Cloud to develop…

11 hours ago

Volvo EX30 Cross Country launched in Malaysia, 422hp and up to 437km range priced from RM218,888

Volvo Car Malaysia has launched the Volvo EX30 Cross Country. This is the more rugged…

1 day ago

TGV announces 47 Infinity Vision-certified halls across Malaysia: Here’s the full list

TGV has recently published the list of its Infinity Vision-certified cinema halls in Malaysia. The…

1 day ago

This website uses cookies.