OnePlus came out from nowhere early this year and it caught the attention of enthusiasts with its high-end flagship smart phone at a very attractive price from under RM1,000. In an interview with Forbes, OnePlus co-founder Carl Pei has shared that the company has so far sold more than 500,000 units and they are aiming for a stretched goal of 1 million by end 2014.
1 million may not sound much compared to Xiaomi’s 19 million units sold to date, but it is still a significant feat for a company that’s unheard of 7 months ago and has just one smart phone model available. According to Carl, their margins are very thin at single digit (USD) per unit and they spend very minimal (just USD300) on advertising. OnePlus hopes that its new accessory and lifestyle products will make up for the small profits from their smart phones in the long run.
Like Xiaomi, OnePlus conducts exclusive online sales which initially started as invitation only and now they have switched to pre-orders. If you’re planning to get an official unit (non-grey import) locally, OnePlus is heading to Malaysia and they are organising their first official fan gathering this Saturday afternoon. Their flagship OnePlus One has already passed its SIRIM certification, which means that it will be on sale very soon.
There have been over 1,500 cases of cyberattacks launched against Malaysian ministries' infrastructure systems in…
DC Handal is expected to unveil what appears to be Malaysia's largest EV charging hub…
Realme has debuted its latest flagship smartphone, the Realme GT 7 Pro in China, featuring…
Malaysia will ban natural gas vehicles (NGVs) on 30 June 2025. Subsequently, no new natural…
Apple has launched a service program for the iPhone 14 Plus where certain units fail…
U Mobile has introduced its new U Family 128 offering, a new family plan which…
This website uses cookies.