Categories: News

OnePlus sold over half million smart phones. Targets 1 million units by end year

OnePlus came out from nowhere early this year and it caught the attention of enthusiasts with its high-end flagship smart phone at a very attractive price from under RM1,000. In an interview with Forbes, OnePlus co-founder Carl Pei has shared that the company has so far sold more than 500,000 units and they are aiming for a stretched goal of 1 million by end 2014.

1 million may not sound much compared to Xiaomi’s 19 million units sold to date, but it is still a significant feat for a company that’s unheard of 7 months ago and has just one smart phone model available. According to Carl, their margins are very thin at single digit (USD) per unit and they spend very minimal (just USD300) on advertising. OnePlus hopes that its new accessory and lifestyle products will make up for the small profits from their smart phones in the long run.

Like Xiaomi, OnePlus conducts exclusive online sales which initially started as invitation only and now they have switched to pre-orders. If you’re planning to get an official unit (non-grey import) locally, OnePlus is heading to Malaysia and they are organising their first official fan gathering this Saturday afternoon. Their flagship OnePlus One has already passed its SIRIM certification, which means that it will be on sale very soon.

[ SOURCE, VIA ]

Recent Posts

Prime Minister’s Department: Over 1,500 cyberattacks launched at ministries’ infrastructure systems

There have been over 1,500 cases of cyberattacks launched against Malaysian ministries' infrastructure systems in…

2 hours ago

Malaysia’s largest DC charging hub is opening soon at Iskandar Puteri, Johor

DC Handal is expected to unveil what appears to be Malaysia's largest EV charging hub…

18 hours ago

Realme GT 7 Pro coming to Malaysia as first smartphone with Snapdragon 8 Elite chip, launching 18th November

Realme has debuted its latest flagship smartphone, the Realme GT 7 Pro in China, featuring…

18 hours ago

Malaysia to kill off NGVs in 2025 due to safety concerns

Malaysia will ban natural gas vehicles (NGVs) on 30 June 2025. Subsequently, no new natural…

20 hours ago

Is your iPhone 14 Plus having camera issues? Apple has a solution for you

Apple has launched a service program for the iPhone 14 Plus where certain units fail…

21 hours ago

U Family 128: U Mobile offers 1000GB shared data with 4 lines and free roaming for RM128/month

U Mobile has introduced its new U Family 128 offering, a new family plan which…

23 hours ago

This website uses cookies.