“Ugly”, laden with “real user problems” and undesirable. That’s how one Motorola’s Senior Vice President describes the current line up of wearables available in the market today at the same time acknowledging that Motorola will be entering the wearable market soon.
Speaking at a press conference at Mobile World Congress 2014, Rick Osterloh, SVP of product management, said there was a gap in the current wearable market that can be filled with designer products. “There are some real user problems [with existing product], such as there is no wearable you want to wear, all of them are extremely ugly.”
Instead, Motorola’s upcoming wearables will focus on style and design. “It’s our intention to deliver some interesting wearable products this year,” Osterloh added. With a projected market worth US$19 billion by 2018 from just US$1.4 billion in 2013, wearable devices is a lucrative final frontier for device manufacturers and it is one that Motorola doesn’t want to miss out on.
The company which is in the process of being sold to Lenovo from Google, will be releasing a range of wearables including a watch and it will be interesting to see what their vision of a desirable wearable will be.
Rick – We are working on a watch that will be available this year. We aim to address consumer issues like style & battery life #MotoMWC
— Motorola Mobility (@Motorola) February 25, 2014