• 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Search
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Search
Close
Home News

How do you sell a waterproof product? Check out the Sony Walkman packaged in bottled water

  • BY soyacincau
  • 11 February 2014
  • 9:15 pm
  • Comment
Share on FacebookShare on Twitter

140211-sony-bottled-walkman

Sony has made its name with its water and dust resistant smart phones. To enjoy music almost about anywhere, they have also released its very own waterproof Walkman with integrated headphones which will work well for professional swimmers.

So to sell its Walkman along with its water resistant capabilities, Sony and their ad agency has put their product to the test by selling their Walkmans submerged inside a water bottle. Packaged like a bottle of drinking water, the Walkman is sold at strategic vending machines in gyms and various public places.

In terms of water resistance, the Sony NWZ-W273 is rated at IPX8 which can withstand being submerged under 2 meters of water. That’s a notch higher than the typical IP58 rating for water and dust resistant Xperia Smart Phones.

We must say, this is a pretty good way of showcasing a water resistant product. Watch the promo video after the break.

[ SOURCE ]

Tags: DraftFCBSonySony Bottled WalkmanSony WalkmanWaterproofWaterproof Walkman
soyacincau

soyacincau

POPULAR

Machines warehouse sale 9-11 June: iPhones starting at RM699, iPads at RM749

June 8, 2023

SoyaCincau’s best smartphones in Malaysia under RM2,000 (June 2023 Edition)

June 6, 2023

How do you sell a waterproof product? Check out the Sony Walkman packaged in bottled water

February 11, 2014

MacBook Air 15 Malaysia: Here’s the official pricing

June 6, 2023

Samsung Galaxy S23 Ultra up to RM1,000 off during Father’s Day promo until June 30

June 6, 2023

Maxis CEO highlights one of the biggest issues with Malaysia’s 5G coverage

June 8, 2023

Copyright © 2023 · SoyaCincau.com
Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER

Copyright © 2023 · SoyaCincau.com – Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER