Sony’s Latest “Made of Imagination” Commercial is Something Very Likable

Check out Sony’s latest ad campaign to market its Xperia range of smartphones. The campaign centres on Sony’s “Made of Imagination” theme where Sony asks children to describe how they think a smartphone works. Sony then commissioned acclaimed Director Wes Anderson to turn imagination into something more tangible.

And the result is this first ad we see here. The one minute commercial took over 10,000 man hours to create and we think it’s every minute well spent.

We really like Sony’s new warm and fuzzy approach in marketing its Xperia range of smartphones. Backed by a strong product line-up for this year, Sony is making all the right moves to kick off what looks like a convincing return to being one of the world’s top device manufacturers. What do you think?

Head on after the jump for a behind the scene look at Sony’s latest Xperia commercial.