Out of the Box

Out of the box – book from Vitamins on Vimeo.

Vitamins, a design studio based in London, envisioned a concept packaging that would make learning the features of a phone easy no matter what level your technical aptitude is.

The inspiration stemmed from creating a device that anyone could use. The team at Vitamins realised that instead of developing a basic phone, the solution to developing a phone that everyone could use lie in the product packaging itself. The design team thought that perhaps existing phones don’t need to be changed but rather the way we learn how to use the phones needed a rethink. Based on that idea, Vitamins created this concept product packaging.

The concept product packaging is definitely a refreshing shift from the mundane boxes we get when we purchase smartphones nowadays but we can’t imagine how much such wonderfully designed packaging would add to the cost of the device. Also, consider the amount of material used to make the packaging. It surely is not going to win an eco awards with the amount of paper used.

Still, the design is innovative and actually the problems of costs and material efficiency can be overcome with some clever ingenuity. Such a packaging design is certainly not impossible.

[source]