It all began with one crazy challenge — to drive a car using only what you see through the display of the Sony Ericsson Xperia arc. Then someone wondered whether a flower can bloom with just the glow from the screen of the Xperia arc? or can a group of skaters skate around town using the camera and display of the Xperia neo as their eyes?
And the challenge was set…
Marketing stunts aside, these beautifully done videos are just a joy to watch.