Best mobile phone ad we’ve seen. Ever!

Actually, this is one of the best ads for any product we’ve ever seen. It’s is worth every second of your three minutes. Watch it.

What is the add about? We don’t want to spoil it for you, so if you want more details about the phone in the ad, head on over to after the jump.

The video is an extra long commercial for NTT DoCoMo’s Touch Wood mobile phone. As it’s name suggests, the Touch Wood uses real wood — specifically Shimanto cypress — as construction material for it’s rear panel. Only 15,000 Touch Woods will be made with each featuring a unique grain on its wooden back panel.

Other than that, the phone is rather run of the mill.

More information on the NTT Docomo Touch Wood mobile phone here. Note: The website is in Japanese. If you can read Japanese, please share with us the specs of the device. Thanks!

Bonus: Making off video here.