iTunes US$10k winner thought call to inform of win was a prank

What do you do when you get a call from a stranger telling you that you’ve won US$10,000 worth of iTunes credits for downloading the 10 billionth app?

Well in the case Gail Davis of Orpington Kent — the winner of Apple’s 10 billionth App download sweepstakes — she hung up thinking that the call was a prank.

“I thought it was a prank call,” says Gail Davis of Orpington, Kent, UK. “I said, ‘Thank you very much, I’m not interested’ and I hung up.”

The 10 billionth app downloaded was a free Paper Glider app downloaded by one of Davis’ two daughters.

“The girls came down and said it wasn’t a prank,” Davis explains. “I had a moment of panic.”

Davis tried to ring Apple back, but got an clueless operator on the company’s helpdesk, who was ultimately unable to help.

“The more I thought about it, the more I realized it was a genuine call,” she says. “The girls were getting quite tense. They never would have forgiven me. They would have held it against me for all eternity.”

Luckily, an Apple executive rang back a couple of hours later.

The first call was from Eddy Cue, Apple’s VP of iTunes. The second call was from one of Cue’s colleagues.

“If it had been Steve Jobs I definitely would have thought it was a wind up,” said Davis.

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