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Sony Ericsson Malaysia releases army of Androids on wheels

  • BY soyacincau
  • 2 December 2010
  • 2:38 pm
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To promote the upcoming Sony Ericsson Xperia event at Sunway Pyramid, Sony Ericsson launched their own guerrilla campaign using remote control cars and the familiar green Andy Android robot. This certainly creates buzz and arouses curiousity of on lookers to find out what it is all about. Kids will definitely be the first one to react upon seeing toy cars moving about in public places.

The idea however isn’t the first as it was done before by Sony Ericsson in France during their X10 Mini campaign.

Check out the full gallery at Sony Ericsson’s Facebook Album. Watch the previous similar campaign in France after the jump.

[ SOURCE, 2 ]

Tags: AndroidGuerrilla MarketingSony EricssonSony Ericsson CampaignSony Ericsson Xperia X8Sony Ericsson Xperia X8 MalaysiaSony Ericsson Xperia X8 Price MalaysiaXperia X8
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