Imagine, you’re walking down the street and out of nowhere this attractive girl walks up to you and starts talking to you. She then passes her Blackberry to you and asks you to take a couple of pictures with her. After that, she asks you to key in your phone number into her Blackberry and says that she might call you for drinks sometime.
Chances are, she’s probably not going to call you at all. Why? Because she’s probably being paid to flirt with you and she just wanted you to try out the new Blackberry.
Its all a part of a crafty yet ethically dubious promotional trick called stealth marketing that Blackberry is currently employing to create interest and awareness for its latest Pearl 3G smartphone.
This is all happening in the US and there are two camps on the ethics of stealh marketing, be it good or bad, it’s something that might catch on here in Malaysia.
We like the concept. It’s definitely going to get attention and there’s nothing wrong that. What about you?
Read up the full news report here.
For those heading up north or towards Klang from Jalan Duta, there's now a high-powered…
JomCharge and DBKL continue to deploy more street-level EV chargers around TTDI and one of…
U Mobile has expanded its own 5G network coverage in Bangsar, bringing indoor connectivity to…
Revealed alongside the CKD version of the BMW i5 eDrive 40 M Sport Pro, the…
The sixth-generation Nissan Serena is gearing up for its Malaysian debut in March 2026, bringing…
The updated 2026 Tesla Model Y, featuring a larger screen and refreshed interior, is now…
This website uses cookies.