Valentine’s Day sorted: Lego handles the gift and the date night

If you are struggling to find a Valentine’s gift that isn’t the usual box of chocolates, the new Lego Bloom Bar x Lazada Pop-Up might be the perfect solution.

To take the stress out of last-minute planning, Lego and Lazada are rolling out exclusive Valentine’s Day promotions from 26 January to 15 February. The campaign culminates in a physical event at Elmina Lakeside Mall from 6 to 8 February, which handles both the present and the date night in one go.

The Exclusive Gift: What is the “Bloom Together Kit”?

The highlight of this campaign is a limited-edition gift-with-purchase (GWP) called the Bloom Together Kit (It’s not sold on its own, while stocks last).

Based on videos, it is important to note that this isn’t a standalone floral set. Instead, it appears to be a specialised bouquet display kit designed to hold and arrange the Lego Botanical Series (Lego flowers) you’ve purchased. The Lego Botanical Series comes with pieces for the flowers and stalks, but for the Bloom Together Kit, you just need the pieces for the flowers.

The Bloom Together Kit comes with:

• A Brick-Built Display Stand: A heart-shaped container to host and showcase your botanical creations. It also seems like there are preset punctures on the board to slot in the flowers. This will help hold the flowers upright
• The Love Wheel: A rotating wheel with activities to spark conversation while you build together.
• The Love Puzzle: Special jigsaw pieces, with each piece coming with building instructions on the back.

There also seems to be a photo frame in the centre of the container, but from their promotional materials, there’s no mention of customisability. It comes with a preset photo of two couples. But with a little creativity and elbow grease, I’m sure you can replace it with your own image.

The App “Hack”: How to get it for RM120 less

Starting 26 January, those who spend a minimum of RM520 on Lego Adult sets (Look for 18+), including at least one Botanical set, on the Lego Official Store on the Lazada app will receive the Bloom Together Kit via standard delivery.

However, there is a way to lower that spending threshold to RM400, but it requires a specific digital-to-physical hack. You must purchase your sets via the Lego Official Store on the Lazada app and select the “Click and Collect” (Self-Collect/Collection Point) option to pick up your order at the Elmina Lakeside Mall event from 6 to 8 February.

Crucial Note: There is no explicit mention that a physical purchase at the event will trigger this RM400 deal. To be safe, you should treat this as a Lazada app exclusive.

Current App Status: What to look out for

If you’re checking the Lego Official Store on the Lazada app right now, don’t be confused if you still see Lunar New Year (CNY) branding everywhere; the Valentine’s visuals will likely fully take over closer to the event.

Additionally, the Elmina Lakeside Mall location for “Click and Collect” (Self-Collect/Collection Point) isn’t visible in the app yet. Based on the promotion dates, this option is expected to appear only starting 6 February when the pop-up officially opens.

What you can buy (and save 25%)

To fulfil the requirements, the campaign focuses on the 2026 Lego Botanical Series. If you want the best value, wait until the event starts on 6 February, as selected sets will be available at 25% off until 15 February. Highlights of the collection include:

• Bouquet of Roses & Bouquet of Pink Roses
• Pretty Pink Bouquet
• Daisies and the Flowering Cactus
• Plenty more…

But seeing how the Bloom Together Kit is a limited edition and limited quantity item, it may have already sold out by then. So, wait at your own risk.

The Pop-Up Experience: Complete the challenge for a gift

If you head to Elmina Lakeside Mall to collect your set, you can also take part in the Lego Make and Take Experience and complete the Bloom Together Challenge.  

Completing the following three activities will earn you a Lego gift (Different from the Bloom Together Kit):

• Spinning the Love Wheel
• Capturing moments at the Bloom Together photo area
• Signing up as a Lego Official Store member on Lazada

Event Details

• What: Lego Bloom Bar x Lazada Pop-Up
• Where: Elmina Lakeside Mall, Shah Alam
• When: 6 – 8 February 2026 from 10am to 10pm
• Online Option: A special Lazada livestream will run on 7 February (4:00 PM – 8:00 PM) for those who can’t attend in person.