Samsung Malaysia Electronics awarded 6 winning teams during its Developer Day hackathon held between 14 to 15 June at Rex KL. The Hackathon event was aimed at providing an avenue for university students to reimagine foldable experiences for Malaysians. Students were invited to pitch their ideas to enrich the user interface and user experience on apps for the Galaxy Z Fold and Galaxy Z Flip as part of Samsung’s goal to make foldable smartphones mainstream in Malaysia.
Samsung Malaysia Vice President and Head of Mobile eXperience KM Liew said, “The hackathon is a celebration of continuous mobile innovation that benefits the lives of consumers. We were inspired by Gen Z’s ideas on bringing impactful and relatable experiences to the Galaxy Z series. This also underlines our ESG mission to empower young talent to make their mark in the tech space. We want to congratulate the winners and look forward to bringing more of these initiatives to life in the future.”
During the two-day event, the winning teams took home prizes consisting of Samsung products worth RM39,188 each day.
On the first day, Team MaxSense took home the Grand Prize for their ideas to optimise an app for a popular fast food franchise on the Galaxy Z Flip. Their first idea is to enable customers to get their order status from the Z Flip’s cover display. The second idea was to enable multi-view on the mainstream where customers can view two app features at the same time such as viewing the menu on the top while checking items in their cart, customising orders or making top-ups at the bottom of the screen.
Team Yellow Banana was the Second Prize winner with their idea to optimise a local coffee chain’s app for both the Galaxy Z Flip and Z Fold. Their idea included the ability to show customers’ personalised preferences, showing prices and nutritional info while ordering and optimising their display to show location of outlets on a map.
The Third Prize went to Team Zé Flip for their idea to optimise an app for a fast food chain. They pitched an idea to make it easier to access the menu and multi-window features which allows a clearer and more intuitive interface on the Galaxy Z Fold. They also integrated a quick access menu with selected features as a widget on the cover screen on the Z Flip.
On the second day, the Grand Prize went to Team GPT-0 for their idea to enhance the layout of an eCommerce platform. This includes an easier way to provide a better view of products as well as to make efficient use of space. They also pitched an idea using the Flex mode for the seller’s live streaming.
Team Train Chaser took home the Second Prize for their idea to optimise a food delivery service app with the use of multi-view on the Galaxy Z Fold 4. This would allow customers to see the menu on the left while viewing the cart items on the right. The team also pitched ideas to utilise Flex Mode on the Z Flip 4 where users can see their order summary on top while there’s a chat window with customer support on the bottom.
The Third Prize winner went to Team Fusion for their app design for an eCommerce platform. They proposed an adaptive view and responsive layout which aims to address cluster layout issues. They also produced and demonstrated their prototype as proof of concept for the UI/UX.
The hackathon event is one of the activities organised during Samsung’s Galaxy Space which was open to the public from 9 to 18 June. Samsung is also working closely with local brands including Ambank, FamilyMart, Maxis and Zus coffee to optimise their apps for foldable devices.
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