• 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Search
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Video
  • Cars
  • Contribute
Search
Close
Home Digital Life

Why are Minions suddenly taking over the world? Gen Zs had something to do with it

  • BY Dzamira Dzafri
  • 3 July 2022
  • 6:37 pm
  • Comment
Share on FacebookShare on Twitter

I might not be as glued to what’s popular with pop culture all the time, but what I have noticed is that there has been a gigantic trend on TikTok and the rest of social media that has something to do with the new Minions movie. As a result, Minions: Rise of Gru broke box office records—earning more than USD 200 million globally. But what contributed to this Minion-heavy world we live in now?

The Rise of Gru is a sequel to 2015’s Minions, and it is the fifth entry in the Despicable Me franchise. The film also beat Pixar and Disney’s Toy Story spinoff Lightyear when it opened to just USD 51 million on its first weekend. But aren’t Minions just silly little yellow buggers plastered on memes? How are they now being taken seriously?

Universal Pictures isn’t as strict about its mascots as Disney

Source

Since 1989, Disney has taken action to remove images of its trademarked character. The Walt Disney Company fought to remove murals of Mickey Mouse, Donald Duck, and other Disney characters in three Florida day cares. And ever since then, Disney has always been pretty notorious for being strict with its mascots.

However, very unlike Disney, Universal jumped at the chance to replace the murals with Hanna-Barbera characters like Fred Flintstone. Similar to its Hanna-Barbera characters, Universal plays a hands-off approach to places and products adding Minions or Minions-like designs—and it has arguably paid off. Minions are now just as recognisable and culturally relevant as popular Disney mascots. These days… perhaps even more popular.

There has also been a huge thing with Minions being involved in awful internet memes. Loads of them are Facebook uncle-and-auntie-type memes that do not AT ALL sound like something a Minion would ever say. And Universal is a-okay with that.

Just… Gen Z in general…

https://www.tiktok.com/@houseofhighlights/video/7114449957834247470?lang=en

Remember when people on the internet inexplicably campaigned for bad movie Morbius to get a second chance at an opening? Sony flocked at the chance hoping for Morbius to earn more money, but it ended up earning even less money. There was even an online campaign to get Morbius back in theatres for a third time, explaining that: “We Were All Busy That Weekend“.

The rise of Minion culture felt extremely similar to what went on with Morbius, except for one thing—Gen Zs actually went to the theatres to see The Rise of Gru. More so, there have been several instances of Gen Zs getting together for a day out to see the new Minions movie wearing full suits.

it is so funny to me how the minions has people filling out theaters wearing suits for a gag and when morbius tried playing into the same audience they bombed for a 2nd time in a row

— Solid JJ (@SolidusJJ) July 2, 2022

I really can’t explain why it’s a trend or why it’s a joke. It just is a thing, and it has resulted in Rise of Gru earning the top box office spot—surpassing expectations.

5 tickets for minions please pic.twitter.com/cm7fgUUlSQ

— Lebbertoxd (@InsaneLetterbox) July 2, 2022

[ SOURCE, 2, IMAGE SOURCE, 2 ]

Related reading

  • Lightyear won’t be released in Malaysia without an official reason. But we think we know why
  • “It’s Morbin’ Time”: How bad movie Morbius became such a popular meme that it’s coming back to theatres
Tags: MinionsMinions Rise of Gru
Dzamira Dzafri

Dzamira Dzafri

POPULAR

Samsung Galaxy A34 vs A54 vs Redmi Note 12 Pro+ Malaysia: Midrange camera battle

September 22, 2023

Why are Minions suddenly taking over the world? Gen Zs had something to do with it

July 3, 2022

Deal: Xiaomi 12 and 12 Pro get 50% discount on 25.9, Snapdragon 8 Gen 1 and QuadHD+ display for under RM2,000

September 23, 2023

Realme Malaysia is releasing the cheapest smartphone with “Dynamic Island”. Priced below RM500?

September 25, 2023

CelcomDigi beats Time, becomes the first to offer Fibre To The Room in Malaysia

September 28, 2023

How to travel long-distance with an Electric Vehicle in Malaysia?

September 23, 2023

Copyright © 2023 · SoyaCincau.com
Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER

Copyright © 2023 · SoyaCincau.com – Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER