AirAsia’s Project Kavvaii is announced that they are looking for two new talents as VTubers—which are YouTubers or live streamers who use anime-inspired avatar designs. The chosen talents will join AirAsia’s first virtual idol, Aozora Kurumi, who debuted earlier in May.
If you need a little information on what a VTuber is, you’re probably not alone. But they’re surprisingly quite popular. In 2020, there are more than 10,000 active VTubers. They’re basically content creators, many of which create content on YouTube or Twitch, that use an Anime or cartoon-like persona.
For me, the appeal of doing it is that you’re able to make live content without needing to put on make-up or nice clothes—you can just depend on your Anime persona to look good for you. Of course, there could always be a possibility that you accidentally reveal what you look like anyway.
According to AirAsia, those who are interested should be “streamers who enjoy singing, hosting, gaming, interacting with the VTuber community and would like to explore a career as a content creator”. Two selected talents would each receive a one-year contract, and have access to a support team and a complete set of tools for streaming.
Project Kavvaii will be open for submissions from today until 31 December 2021. All entrants must submit a 2-minute introduction video showcasing their talents. You can visit their site for more information, including how to submit your entry.
“Our aim for Project Kavvaii is to eventually develop into a virtual talent arm that provides entertainment and engagement opportunities for fans, for brands, for communities and even pull people into the world of the AirAsia super app for everyone,” wrote AirAsia.
You can follow the content that Aozora Kurumi, AirAsia’s first VTuber, has made on YouTube. From the looks of it, she posts quite consistently.
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