Boost introduces their own food delivery platform, includes a “drive-thru” option

Boost, one of the many eWallet apps in Malaysia, announces that they have launched their own food delivery platform called Boost Makan. According to Boost, the feature is added into its app to “help its F&B merchants bring their businesses online without the hassle of complicated backend systems and expensive fees”. And in addition to that, Boost Makan also gives customers the option to “drive-thru” a food establishment so that they don’t need to worry about parking when picking up their food.

“This platform was rolled out six weeks ago as a trial with selected existing Boost F&B merchants. We received positive feedback from our merchants who participated and we’re happy to serve the needs of F&B businesses of any size run an omnichannel operation with ease,” said Sheyantha Abeykoon, CEO of Boost.

The Boost Makan platform syncs up on the Boost eWallet app, and you can easily find the option on the front page of the app. Select “Food” (the icon with the delivery motorbike on it), and then “Boost Makan”. Boost will also ask you to share your location, which is pretty standard for food delivery apps.

In my experience (at a location in the middle of the city), Boost Makan offers just a handful of restaurants and cafes that I can choose from. Once you’ve chosen the food establishment you want, and have chosen the food you want to order, you would then be able to choose between four order fulfillment methods.

Options include delivery with a 20KM coverage radius, pick-up, walk-ins, and drive-thru. The fee for delivery for a place that’s about 1KM away from my location was RM5.30, whereas somewhere a little bit more further away (about 9KM) would cost me about RM9 for delivery. Boost also shows me that they added a 6% service tax.

For the walk-in option, it’s basically eating in but you just order and pay using the Boost Makan app. The option includes a 6% service tax and a 10% service fee—which is what restaurants charge normally anyway.

Both the pick-up and drive-thru options cost the same (just includes the 6% service tax)—it just depends on whether you’re driving or would rather walk to the store. The drive-thru option is pretty neat, considering how convenient drive-through options can be.

If you’re a merchant and are interested in registering for Boost Makan, you can visit their site. From now until 31 December 2021, new and existing F&B merchants will receive a RM50 merchant incentive upon registering with the platform. This incentive is only applicable to new and existing F&B merchants who have yet to onboard with Boost under the Go-eCommerce Onboarding Campaign.