Adobe is trying to fight NFT art theft with Content Credentials

Adobe will be launching Content Credentials—a system built into Photoshop that can help prove that the person selling an NFT is the person who made it. According to Adobe’s chief product officer Scott Belsky, the functionality will be launching in preview by the end of this month.

Belsky emphasised that the system is still “in preview”, and that it’s not “gold-standard” yet in terms of readiness. However, he says that Adobe customers have expressed the need to prove that they created the NFT—something a lot of artists have struggled with.

“…We’ll give you the ability to prepare as NFT, we’ll cryptographically sign it in an open-source way for you to be able to have that. We’ll work with the open marketplaces of NFTs, to surface that information alongside an NFT with any cryptographic signature around the actual creator. And hopefully that will help solve your problem,” said Belsky.

Art theft is a popular problem artists have faced in the NFT world, as anyone can mint an NFT, even if they don’t own the copyright to the content. There is also not really anything the blockchain can do to stop that. It was also reported that thieves leeched off the art of a dead artist to make NFTs.

It also seems it doesn’t just affect the art of smaller artists—as Banksy, an extremely popular street artist, was caught up by NFT scammers too. One NFT collector paid USD 300,000 (RM1.2 million) for an NFT attributed to the famous street artist, but it was almost definitely fake. However, they did eventually get their money back.

According to Belsky, Adobe’s functionality will be built into Photoshop with a “Prepare As NFT” option. The attribution data created by the Content Credentials will live on an IPFS (InterPlanetary File System)—which is a decentralised way to host files where a network of people are responsible for keeping data safe and available, rather than a single company. NFT marketplaces like OpenSea, Rarible, KnownOrigin, and SuperRare will also be able to integrate with Content Credentials to show Adobe’s attribution information.

With Content Credentials, users can also utilise it to show what edits were made to a file in Photoshop, tag their stock images on Adobe’s system, and more. Basically, the feature doesn’t have to just be used for NFTs.

Adobe is also announcing new features at their annual conference, Adobe Max, which is taking place today. You can watch the conference here.

[ SOURCE, IMAGE SOURCE ]