• 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Search
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Menu
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Search
Close
Home News

Apple’s new shot-on-iPhone Christmas ad doesn’t look beginner-friendly at all

  • BY Nic Ker
  • 3 December 2019
  • 7:17 pm
  • Comment
Share on FacebookShare on Twitter

Apple has released another of its “shot-on-iPhone” short films, and this one is themed for the upcoming holiday season. “Snowbrawl”, as the latest advert is titled, is an action sequence of—yes, you guessed it—a snowball fight between a few kids. The idea behind the video is to demonstrate the video capabilities of the iPhone 11 Pro series, although additional equipment is used.

https://www.youtube.com/watch?v=cM8DcCoZulw&feature=em-uploademail

The short film is shot by David Leitch, who has also directed blockbusters such as Deadpool 2, and is a pretty intense dramatisation of what appears to be a few kids having an innocuous snowball fight. But before everyone starts to imagine shooting their very own action sequences at their annual Christmas/new year parties, let’s also have a look at a BTS video that Apple also posted on YouTube.

https://www.youtube.com/watch?v=MAJwbyu-2mE&feature=em-uploademail

In the video, Leitch explains that the portability of the iPhone was actually a strength for certain shots.

“We were getting creative with the flexibility of the camera. How light they are, how mobile they are. Things that are hard to simulate with big film cameras, we were able to make this classic, kung-fu composition very quickly and easily. It was fun.”

The director also explains that the film is shot in 4K at 60 fps, and says that Hollywood equipment isn’t necessary to tell a great story. Which certainly sounds encouraging for aspiring filmmakers everywhere.

“You don’t need all the equipment I had on these big Hollywood movies to tell a great story.”

But it’s clear that while the iPhone certainly has decent video-taking capabilities, the BTS video shows that quite a bit of additional hardware was used to create Snowbrawl. This includes professional lighting, gimbals, camera cages, and possibly more equipment that can’t be seen in the video.

And of course, the video is shot by a team of professionals who do it for a living. But I’m not saying that it isn’t a good illustration of what the iPhone 11 Pro can do—far from it. It’s just worth remembering that this isn’t really going to be the end-result if you attempt something similar at home.

Still, it’s a nice message: you don’t need an expensive, professional camera setup to create a good story. All you need is an expensive iPhone.

[ SOURCE , 2 ]

Tags: iPhoneiPhone 11iPhone 11 ProiPhone 11 Pro MaxMobileshot on iPhone
Nic Ker

Nic Ker

POPULAR

Apple’s new shot-on-iPhone Christmas ad doesn’t look beginner-friendly at all

December 3, 2019

F1 Bahrain GP in Malaysia 2026: Ticket sales now open, from RM200 for Malaysians

August 13, 2026

Why Tune Talk Launched Epik+ Family Safe

July 31, 2026
Photo by Formula 1 official website

F1 Sepang 2026: Leaked MyKad ticket prices start from RM200 for three-day access

August 12, 2026

U Mobile leads in 5G quality, coverage and experience before leaving DNB, according to Opensignal

August 10, 2026

Google Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold and Pixel Watch 5 Malaysia Pricing

August 12, 2026

Copyright © 2026 · SoyaCincau.com
Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER

Copyright © 2026 · SoyaCincau.com – Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER