Former U.S. President Barack Obama together with his wife, Michelle Obama will be producing podcasts available exclusively on Spotify.
The podcasts will be created by Higher Ground, a company the Obamas founded in 2018 to produce stories covering a range of topics that entertain, inform and inspire, and celebrate diversity. The company also creates simillar styles of content for Netflix.
The Obamas will also lend their voices to some of the podcasts produced by the company.
Spotify is looking at podcast as a means to curb the dwindling returns from streaming music because of royalty fees. Earlier this year, the Spotify acquired two podcasting companies — Anchor (a podcast publishing platform, akin to what YouTube is for video) and podcast content company Gimlet Media — to transform a music streaming service to “being the world’s leading audio platform,” according to Spotify CEO, Daniel Ek.
According to Ek, people who listen to podcasts through Spotify spend twice as much time on the service than other users. The company is looking to emulate a Netflix-style approach where there is a more focus on creating original content for the audio platform
Spotify, which recently surpassed 100 million Premium subscribers and has more than 217 million monthly active users, will distribute the podcasts to audiences across the globe, including Malaysia.
Lazada says its LazMall segment recorded strong growth during its recent Birthday Sale campaign, with…
In less than four months since the last update in January, the 5-seater Tesla Model…
This post is brought to you by vivo. If you’ve been looking for a smartphone…
Dyson has introduced its first portable handheld fan, the HushJet Mini Cool Fan. Not only…
Vivo has launched a brand new mid-range smartphone, the Vivo V70 FE, in Malaysia. This…
EI Charge (EIC) Station at GDEX Headquarters in Petaling Jaya will be opened to the…
This website uses cookies.