Categories: News

Google could be paying Apple US$3 billion this year just for search

Some might not realise this but whenever you use an iPhone or an iPad, Google is the default search engine for iOS. Whether it is on Spotlight or Safari’s address bar, iOS integrates Google whenever you need to search on the web.

According to a CNBC report, Google could be paying as much as US$3 billion this year just to maintain this arrangement on iOS. That’s a huge increase from US$1 billion paid to Apple 3 years ago.

You must be wondering, why is Google paying for something that people use for free? The short answer to that is search advertising. While the majority of smartphones today are running on Android, almost 50% of Google’s mobile search revenue is coming from iOS devices.

Google has the choice of backing away from this search engine licensing deal but they would need to consider their revenue impact if Apple suddenly decides to partner with a rival search engine. Overall, it is a win-win situation for both. Google gets a steady growth of traffic from iOS devices while Apple enjoys additional revenue parked under its services business.

Here’s something interesting. Apple uses Bing instead of Google as the default search engine for Siri. You can force Siri to use Google by mentioning “search on Google” or “search google for” in your command.

[ SOURCE ]

Recent Posts

Yes 5G now lets you roam in 12 countries including South Korea from RM10/day

Yes 5G has expanded its Yes Roam ASEAN Plus Data Roaming offering which now covers…

4 hours ago

This foldable smartphone redefines its segment with next-level design and performance

This post is brought to you by HUAWEI. In Q1 2024, HUAWEI captured an impressive…

18 hours ago

TM confirms staff and contractors involved in cable theft incident in Penang

Telekom Malaysia (TM) has acknowledged a cable theft incident in Tanjung Bungah, Penang involving their…

21 hours ago

Acer Revo Box Mini PC launched in Malaysia – 13th Gen Intel Core i5 & i7, priced from RM2,049

Acer has launched the Acer Revo Box Mini PC here in Malaysia. Offered in two…

22 hours ago

Proton e.MAS 7 EV supports wireless Android Auto, Apple CarPlay

One of the most common questions that we get whenever there is a new car…

23 hours ago

Samsung Galaxy S25 series launch happening on 22 January 2025?

As 2024 comes to an end, Samsung appears to be preparing for the launch of…

1 day ago

This website uses cookies.