Categories: News

Zeiss is coming back to Nokia smartphones

The phone game with their trio of Android smartphones, these new devices are missing one of the key features people have come to expect on Nokia branded phones: Zeiss optics.

Well, the German optical systems manufacturer is coming back to Nokia phones as they’ve just signed an exclusive partnership with HMD Global to “set new imaging standards within the smartphone industry”.

Nokia and Zeiss go way back, boasting a relationship that started almost a decade ago. Together, they’ve created some truly stunning smartphone camera experiences from stuff like the PureView 808 and the Lumia 1020 to name a few.

Of course, the stuff that made those smartphones such good camera phones was not only down to the Zeiss lenses but is also thanks to Nokia’s excellent image sampling technology. So, while Zeiss has returned, it still remains to be seen whether the Nokia phones featuring Zeiss lenses will be as good as the top dogs in the smartphone market right now.

No matter how much talk the companies may have about “redefining” or “standard setting”, the proof still lies very firmly in the pudding. And Nokia faces stiff competition especially considering the fact that phones like the HTC U11, Samsung Galaxy S8 and iPhone 7 Plus have shown just how good a smartphone’s camera can get.

Nevertheless, this rekindled partnership should only bode well for Nokia’s future endeavours into the smartphone world. If nothing else, the Zeiss branding still carries weight.

When can you expect to see Zeiss branded Nokia smartphones? We don’t know yet as HMD hasn’t revealed any roadmaps. However, there have been rumours hovering around that suggest Nokia’s next big device will be a flagship smartphone so maybe we’ll see Zeiss optics there.

Until then, your guess is as good as mine.

What do you guys think of Zeiss’ return to Nokia phones? Let me know in the comments below.

[SOURCE]

Recent Posts

Fast charge like pumping petrol. BYD 1000V EV architecture delivers 400km range in 5 minutes

BYD is claiming leadership position in the EV segment with its new Super e-Platform. While…

8 minutes ago

Cheapest public DC Chargers in Malaysia, as low as 88 sen per kWh

If you need to charge your EV quickly, DC charging is the way to go…

9 hours ago

Tecno Camon 40 Pro 4G open for pre-order in Malaysia. Priced at RM899, launching on 21st March

Tecno has just opened its pre-order books for one of its latest smartphones, the Camon…

1 day ago

You can now get Chery Omoda E5 electric SUV for RM119,800

Chery Malaysia now offers the Chery Omoda E5 electric SUV for slightly less than RM120,000.…

1 day ago

Honor teases 5 devices, launching in Malaysia soon – Featuring tablets, laptop, TWS, and watch

Honor has just dropped a teaser, announcing that it will be launching five new products…

1 day ago

Volvo EX90 7-seater electric SUV now open for pre-booking in Malaysia, here’s our first look

Volvo Car Malaysia (VCM) is launching its flagship SUVs - the EX90 and XC90 for…

1 day ago

This website uses cookies.