Lazada’s “new era of e-commerce” looks a lot like an old idea

Lazada Malaysia is launching a brand new “social commerce channel” and it’s called Lazada TV. And from what they’ve said, it does look like Lazada’s trying to bring teleshopping to the internet.

This new channel will launch live on the 19th of May (that’s today) and according to Lazada, content that will be broadcasted will be live and be able to provide consumers with a “seamless and compelling shopping experience”.

In essence, Lazada says that Lazada TV will feature a series of live videos — like makeup tips, brand-sponsored recipes, and even tech reviews — which will also feature popular influencers. The content is supposed to be personalised with a strong call to action to purchase the product. Videos will be hosted on Lazada’s website (via Facebook Live) and will appear when users access the site.

According to Lazada Malaysia CEO Hans-Peter Ressel, the whole purpose behind Lazada TV is to bridge the gap between brands, Lazada and the online shoppers. Participating brands include Bosch, L’Oreal, Softlan, Tefal and Unilever.

Lazada said that there will be seasonal content that coincides with festivals like Hari Raya. In fact, the official launch for Lazada TV also coincides with the launch of their Hari Raya campaign, Riang Ria Raya.

This campaign will be from the 19th of May to the 30th of June 2017 and will feature discounts of up to 90%. Customers also stand a chance to win the grand prize of a Perodua Axia from JBL worth RM25,000, as well as various vouchers from brands like Nestle, Senheng and Kelloggs.

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For more info on the campaign, head here.

As far as the whole Lazada TV feature is concerned, we’re not really sure if it will be the “game-changer” that Lazada says it is. If you want to check it out, head on over to Lazada TV.