Is Leica’s branding on the Huawei P9 just a marketing ploy?

Sometimes a phone’s unique selling point can pretty much make or break a phone. Huawei pretty much is using the Leica branding to help sell their two latest flagships, the P9 and P9 Plus, but as it turns out, both devices don’t have Leica certification on their lenses.

When the Huawei P9 got announced, people were pretty excited, especially since the cameras had Leica branding on the back of the phone. Since both brands started collaborating earlier this year, people were more or less expecting a smartphone camera from Leica on the back of a Huawei device and this is the result.

But like we mentioned earlier, the cameras aren’t Leica certified, making us wonder if Huawei was simply riding on Leica’s branding to sell phones. The lenses themselves are in fact produced by Sunny Optical Technology of China, and the new information hasn’t got people very happy about the phone.

However, recently Huawei issued an official statement on the matter stating that the P9 phones may not be certified by Leica but they were co-engineered by the two brands.

“The P9 and P9 Plus were co-engineered between Huawei and Leica. This is the first collaboration between the two companies following a long-term partnership that was announced in February. From the very beginning, Leica has been deeply involved in the development of these devices. There has been significant technological collaboration between Huawei and Leica around many aspects of the camera, including optical design, imaging quality, image data processing, optimization, and the mechanical construction of the camera module to the graphic user interface. The devices meet Leica’s highest imaging quality standards.”

So far reviews for the phone have claimed that the image quality for the P9’s snappers have been pretty good but the proof of the pudding is in the eating and we’ll see if the P9 can live up to its expectations when we get our hands on one.

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