Categories: News

Is Leica’s branding on the Huawei P9 just a marketing ploy?

Sometimes a phone’s unique selling point can pretty much make or break a phone. Huawei pretty much is using the Leica branding to help sell their two latest flagships, the P9 and P9 Plus, but as it turns out, both devices don’t have Leica certification on their lenses.

When the Huawei P9 got announced, people were pretty excited, especially since the cameras had Leica branding on the back of the phone. Since both brands started collaborating earlier this year, people were more or less expecting a smartphone camera from Leica on the back of a Huawei device and this is the result.

But like we mentioned earlier, the cameras aren’t Leica certified, making us wonder if Huawei was simply riding on Leica’s branding to sell phones. The lenses themselves are in fact produced by Sunny Optical Technology of China, and the new information hasn’t got people very happy about the phone.

However, recently Huawei issued an official statement on the matter stating that the P9 phones may not be certified by Leica but they were co-engineered by the two brands.

“The P9 and P9 Plus were co-engineered between Huawei and Leica. This is the first collaboration between the two companies following a long-term partnership that was announced in February. From the very beginning, Leica has been deeply involved in the development of these devices. There has been significant technological collaboration between Huawei and Leica around many aspects of the camera, including optical design, imaging quality, image data processing, optimization, and the mechanical construction of the camera module to the graphic user interface. The devices meet Leica’s highest imaging quality standards.”

So far reviews for the phone have claimed that the image quality for the P9’s snappers have been pretty good but the proof of the pudding is in the eating and we’ll see if the P9 can live up to its expectations when we get our hands on one.

[SOURCE]

Recent Posts

WhatsApp Voice Message Transcripts converts voice into text

WhatsApp has introduced a new Voice Message Transcripts feature which allows users to easily convert…

2 hours ago

Every Transaction Could Make You a Monthly Millionaire – Here’s How with Maybank’s MAE

This post is brought to you by Maybank. Unlock more than just transactions with MAE’s…

13 hours ago

Oppo Find X8 series: Launching in Malaysia on 30th November 2024, priced from RM3,699

After making its debut in China late last month, the Oppo Find X8 series has…

18 hours ago

Hyundai Ioniq 9: The brand’s first 3-row electric SUV, offers up to 429hp and 620km of range

Hyundai has officially unveiled the new Ioniq 9 which marked yet another expansion to its…

18 hours ago

BMW Group leads Malaysia’s premium EV segment, long term certainty needed for local assembly

BMW Group remains bullish in its commitment to drive sustainable mobility across the Southeast Asian…

1 day ago

Dongfeng Box Malaysia: First public test drive event is happening on 23 to 24 Nov

After completing its 45,000km road test in Malaysia earlier this year, Dongfeng Box will finally…

2 days ago

This website uses cookies.