More Malaysians are now connected with 71% of the population owning smartphones. When it comes to online advertising, it is often dominated by the big boys that have bigger budgets with a team dedicated to run digital campaigns.
To empower small businesses including mom and pop shops, Google Malaysia has rolled out AdWords Express – a faster and hassle-free way to promote your business online. Now anyone can set up Google ads in 15 minutes and you won’t even need a website.
Unlike the full-fledged Google AdWords, the express version is simplified to get your campaigns up and running immediately. Just enter a couple of details about your business including location and type of services provided. If you don’t have a website, you can create a simple Google My Business page to continue.
There’s no complicated keywords or targeting to mess around. You can select a target based on radius from your address or specify specific cities, states or country that you wish to cover. As long as you’ve defined the business properly, the AdWords Express system will handle the keywords for you.
The ads will appear on both Search and Google Partner sites that serve Google ads. By default, it display text ads and it could pull images from your My Business listing. If no photos are available, it will show a map of your business location. By including a mobile number, your customers can call directly when they click the ad from their smartphones.
Since it runs on Cost per Click basis, you would only pay for actual performance (clicks) and not by the number of times it appears. Before running a campaign, you can get a performance estimate based on how much budget you’re willing to spend. If you don’t have a computer, you can set up and monitor your campaigns from the AdWords Express app that’s available for both iOS and Android. To get started, head over to Google Adwords Express.