People in the West do things very differently from those in the East. The two excel at different things and are naturally used to things being a certain way. So when you design a smartphone’s software, you tend to gear your UI to certain elements that typically reflect the wants and needs of your consumer.
LG says they’ve decided to change a key UI feature because they’ve done the necessary market research. After looking at the changes they’ve made in person, we can only say one thing:
We want to see see those findings for ourselves – cause we’re not sure what they did was a good idea.
A trend that they began with the LG V10 was a secondary ticker that gave the phablet an “Always On display” – it was small – unlike the LG G5 that uses its main display to show the “Always On” feature. Fortunately, if you’re not a fan you can turn it off in the settings on the LG G5 but a 0.8% per hour battery decrease shouldn’t hurt much.
If you looked hard enough at the main photo of this post, you’d have probably picked it up. LG’s Marshmallow skin illustrates that they’re not playing small anymore and it shows with the omission of an app drawer.
Say whatttttttt?
LG G5 on the left; LG G4 on the right
Yeah, they’ve joined the ranks of other Chinese OEMs that opt to go drawer-less. It makes things simple but it’ll be unfamiliar waters for most people that love how Android typically works. That all might change with reports that Android N going drawer-less itself but we’ll see how people adapt to the LG first before passing off conclusions.
LG G5 on the left; LG G4 on the right
LG G5 on the left; LG G4 on the right
Q slide is nowhere to be seen too, so your notification pulldown menu is going to much cleaner. There’s also no more multi-window. The menus are also a lot whiter, moving away from the darker themes.
Removing all that allows LG’s UI to be much less bloatware-ish but if you’re getting personal, I, myself prefer to have an app drawer to keep things neat. Something that’s supposedly the aim of slimming down the UI, making it the “simplest kind of interface, and make it as intuitive as possible”.
The reasoning for choosing an Android device is usually when you want an open play box but when you start changing a system and it starts “looking” a lot like iOS – by coincidence or otherwise – people are likely to flip.
If you don’t know much about the LG G5, you can check out our announcement post here.
One thing is for sure, LG is going big but will they going home because of it?
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