How does Samsung generate hype for their upcoming device? With a painting llama of course!

As I’m sure you’ve heard, we’ve got the Mobile World Congress (MWC) 2016 coming up and that means a whole bunch of new smartphones will be showcased in Barcelona. But, before that, electronics giants Samsung and LG will launch their latest flagship smartphones a day before the chaos of MWC begins, which sets up a pretty fascinating clash of titans.

If either wants to come out ahead, they’ll have to pull out all the stops to draw the crowd — something Samsung is already on top of for their Galaxy S7/S7 edge…and they’re using a llama.

Ayy, llama-o.

To try and edge their South Korean rivals, Samsung has launched an interesting ad campaign called the Seven Days of Unboxing, where, as the name suggests, there will be someone unboxing the new flagship device every single day for a week.

On the first day, Samsung allowed Tyson — a five-year-old — into an unmarked black box, where the phone is, located in what looks like an empty warehouse. Tyson then had 30 seconds to unbox the device and take a good look at it before he was asked to draw what he saw. The resulting image looks like a bunch of flowers trapped in a box (if you can derive some meaning from this, do let us know in the comments below) which doesn’t give much of the device away.

The second day though. Samsung sent a llama — yes, an actual living and breathing llama, not a guy in a llama suit — into the same unmarked black box where it had 30 seconds to “unbox” the S7/S7 edge before it had to paint what it saw. Clearly, without opposable thumbs, the llama isn’t going to be much of a painter, but using its sizable mouth, the animal left the canvas with several swaths of colours — gold, black, blue and silver — which hints at the potential colours available for the S7/S7 edge.

Samsung’s new smartphones have been said to come pre-loaded with a bunch of nifty features like waterproofing, a microSD slot and an all new camera technology. The only unfortunate thing is that these devices don’t look particularly special as past renders and leaks have been indicating a nearly identical look and build to that of the Galaxy S6/S6 edge. That said, these are the first real-life “images” of the finished product.

While these “images” are rather cryptic and don’t reveal much, if you’re super hyped for the new Galaxy S7/S7 edge the good news is that you will only need to exercise some patience as it will be revealed tidak llama lagi.

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