High performance and low price. That’s the name of the game with these online driven brands. Before the rise of Xiaomi in international markets, Huawei claims to be in the forefront of e-commerce with its honor smart phone line up. Although both Huawei and honor share the same roots, they are distinctively different in terms of positioning and for us consumers, the price tag makes a whole world of difference.
During today’s event, “honor” was emphasised as a brand for the new generation and for those who are young at heart. Being a digital-native driven product, it goes directly to consumers, cutting out the middle man which results lower cost and a more competitive price tag.
Last year, the honor 6 stood out as one of our favourite 4G LTE smart phones under RM1,000. With its in-house developed Kirin processor, it performed just as good as a flagship Galaxy S5 and yet it cost half the price of other similar flagship devices. For 2015, the new honor flagship isn’t just an improvement but it aims to move the goal post further.
The honor 7 gets a slightly bigger 5.2” Full HD display encased in an all metal unibody design. It feels much better than the honor 6 which felt plasticky. The front looks virtually the same as the honor 6 but you’ll notice the changes as you turn to the sides.
The back has a nice curve which makes it comfortable to hold, while the top and bottom ends have a plastic cover with some nice texture to it. You’ll find a large camera lens which protrudes slightly but you need not to worry about scratches as it uses sapphire glass. Also prominent is a new fingerprint scanner that’s quite similar to the Ascend Mate 7.
On the right, you’ll find your usual power and volume rockers, while the left houses a SIM tray slot and a new Smart Key. At the top, it is no surprise with a typical headphone jack, a secondary mic as well as an infrared blaster.
Looking at the bottom, it gets a pair of speaker and microphone grills on each side of the microUSB port, which is much better than the old one having the speaker placed at the back.